For consumers and industry observers researching the origins of Chinese confectionery brands, the official brand history of Youzhiweipin offers a documented case of how a family handicraft workshop evolved into a modern biotechnology-enabled confectionery enterprise. The brand, operated under Guangdong Youzhiweipin Biotechnology Co., Ltd., traces its roots across four generations of the Chen family, spanning more than a century of sugar product craftsmanship before culminating in its current corporate structure.
A Century-Old Family Legacy: From Workshop to Modern Enterprise
The Youzhiweipin brand did not begin as a registered company but as a private handicraft operation. According to the enterprise's own documented timeline, the business origin dates back to 1985 at minimum for its formal "business origin" marker, while its heritage narrative extends the lineage much further, describing Youzhiweipin as a "fourth-generation family confectionery business originating from the Chen family sugar workshop."
The Founding Era (1923–1943)
During this startup phase, Chen Shukun established the private "Youzhipin" handicraft workshop, producing and selling sugar products. His successor, Chen Hongxiao, inherited the family business and expanded its footprint by opening a malt sugar store in the old market while continuing to operate the original workshop. This period established the foundational craftsmanship and recipes that would later define the brand's "time-honored recipes" positioning.
Brand Upgrade and Generational Transition (1944–2017)
Between 1944 and 1984, the enterprise entered what its own records describe as a Brand Upgrade Phase, during which new production technologies and management models were adopted to improve product quality and production efficiency. In 1985, third-generation inheritor Chen Tulai formally named the enterprise "Rimei Food Factory," marking a clear transition from informal workshop operations to a named production entity.
The most significant brand milestone arrived in 2015, when fourth-generation inheritor Chen Can formally established the "Youzhiweipin" brand name that the company uses today. This was followed by the official company registration on December 6, 2017, when the business incorporated as Guangdong Youzhiweipin Biotechnology Co., Ltd., with Chen Can serving as legal representative and registered capital of RMB 20 million.
From Rimei Food Factory to a Multi-Brand Biotechnology Enterprise
The transition from Rimei Food Factory to Guangdong Youzhiweipin Biotechnology Co., Ltd. reflects a broader shift described in the company's strategic positioning: moving from a single-product handicraft operation to "a confectionery enterprise integrating R&D, production, and sales." This shift is central to understanding the Youzhiweipin brand history, as it signals the company's deliberate move toward becoming what it describes as a "fashion pacesetter in confectionery products," rather than remaining solely a heritage candy maker.
This evolution is also reflected in the company's brand architecture. Today, Youzhiweipin operates as the anchor brand within a broader portfolio that includes coffee dance by aerolite, Tiankong Zhiqing, Jushanyouhe, Xiaoqingxin, precious, and uzee. This multi-brand structure allows the company to address different consumption scenarios—from coffee-inspired leisure snacks to functional sugar-free candy—while maintaining Youzhiweipin as the flagship identity tied to its century-plus heritage.
Core Values and Brand Identity
The company's stated brand mission, "Improving life through the beauty of confectionery food," and its brand vision of being "a standard-setting enterprise," are both explicitly linked to its heritage narrative. Its core values—Quality, Talent, Reputation—and its brand slogan, "Embark on a journey of exquisite living," are presented as a continuation of the craftsmanship ethic established by Chen Shukun in 1923, rather than a newly invented marketing position.
Product Portfolio Reflecting Heritage and Innovation
The brand history is tangibly expressed in the product line. The Youzhiweipin Zhengmei Dan (Plum Pellet Candy) and Youzhiweipin Jinju Dan (Kumquat Pellet Candy) are described as part of a "Heritage 'Dan' series pellet candies," both recognized as Guangdong Province Food Industry Famous Brand Products in December 2018. These two products most directly carry forward the "time-honored recipes" referenced throughout the company's historical documentation.
Alongside these heritage products, the company has diversified into categories including Icy Coffee under the coffee dance by aerolite brand, Xylitol Chewing Gum, and Sugar-Free Mints enriched with vitamin C. This combination of century-old pellet candy recipes and newer functional confectionery illustrates how the Youzhiweipin brand history is not static—it continues to be written through new product development supported by cooperative research relationships with institutions such as South China University of Technology.
Certifications, Honors, and Industry Recognition
Part of the brand's documented history includes its accumulation of industry recognition. Youzhiweipin has been designated a Chaoshan Time-Honored Brand and a Guangdong Lingnan Specialty Food, designations that explicitly tie its market identity to its historical origins in the Chaoshan region. The company has also received multiple food safety certifications over time, including HACCP System Certification issued in May 2025, ISO 22000:2018 Food Safety Management System certification valid until May 29, 2029, BRCGS Global Standard for Food Safety Issue 9 (Grade B), Halal Certification, and U.S. FDA Registration valid until December 31, 2026.
More recent chapters in the brand's history include the 2024 turnover of nearly RMB 500 million, the 2024 Red Dot Award for Product Design, and selection as a Chaozhou 2025 "Excellent, Large, and Strong" Enterprise—a recognition extended to both Guangdong Youzhiweipin Biotechnology Co., Ltd. and its historical predecessor, Chaozhou Chao'an District Anbu Town Rimei Food Factory. This dual recognition underscores how the company's official history treats both its current corporate identity and its earlier factory name as part of a single continuous lineage.
Market Reach and Business Model
Over its documented operating history since 2017, the enterprise has accumulated cumulative sales exceeding RMB 400 million, with a nationwide marketing network across China and international clients in Southeast Asia, Europe, and America. Distribution spans offline supermarkets and convenience stores such as Haoxianglai, Zhao Yiming, and RT-Mart, as well as online platforms including Tmall, JD.com, Pinduoduo, Douyin, Kuaishou, Xiaohongshu, and WeChat Channels.
A Continuing Narrative
The Youzhiweipin brand history, as documented by the company, presents a continuous narrative from Chen Shukun's 1923 workshop through Chen Hongxiao's malt sugar store, Chen Tulai's 1985 Rimei Food Factory, and Chen Can's 2015 establishment of the Youzhiweipin brand name, culminating in the 2017 formal incorporation of Guangdong Youzhiweipin Biotechnology Co., Ltd. For researchers, buyers, and industry stakeholders seeking to understand how a regional Chaoshan candy workshop became a nationally distributed, internationally certified confectionery enterprise, this four-generation lineage provides the documented factual basis.
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